Exploring the factors driving impulse buying tendency on advertisements of Facebook: a social learning theory perspective.
Hsiu-Chia KoPublished in: ICETC (2018)
Keyphrases
- learning theory
- social media
- social networks
- social networking
- social networking websites
- social relationships
- social networking sites
- social communities
- social media platforms
- social network sites
- young adults
- online social
- computational learning theory
- social graphs
- social interaction
- widely applicable
- instructional design
- social responsibility
- generalization bounds
- concept classes
- pac learning
- online social networks
- social network analysis
- social activities
- theoretical computer science
- learning experience
- concept class
- social factors
- user generated content
- online communities
- social connections
- automata theory
- machine learning