Conflicts of supply chains in multi-channel marketing: a case from northern Finland.
Rauno RuskoPublished in: Technol. Anal. Strateg. Manag. (2016)
Keyphrases
- multi channel
- supply chain
- supply chain management
- decision making
- anti aliasing
- bullwhip effect
- inventory management
- discrete event simulation
- lead time
- inventory control
- uncertain demand
- single channel
- service level
- supplier selection
- customer relationship management
- planning horizon
- data mining
- trading partners
- revenue sharing
- small and medium size