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Impact of Online Consumer Reviews on Buying Intention of Consumers in UK: Need for Cognition as the Moderating Role.
Ruba Obiedat
Published in:
Int. J. Adv. Corp. Learn. (2013)
Keyphrases
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online consumer reviews
online reviews
online shopping
product information
artificial intelligence
gender differences
perceived risk
sentiment classification
marketing strategies
opinion mining
knowledge discovery
electronic commerce
network effects