Investigating the Behaviors of Mobile Games and Online Streaming Users for Online Marketing Recommendations.
Shu-Hsien LiaoWei-Lun ChiuPublished in: Int. J. Online Mark. (2021)
Keyphrases
- recommender systems
- online marketing
- mobile games
- user interface
- recommendation systems
- user feedback
- collaborative filtering
- user experience
- information sources
- data streams
- social media
- user profiles
- user satisfaction
- online communities
- user interaction
- online advertising
- information systems
- mobile devices
- case study