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Exploring the influence of mobile technology usage in the back-end process of mobile commerce: a perspective of combining uses and gratifications with information attractiveness.

Chien-Ta Bruce HoJhong-Min Denis Yang
Published in: Int. J. Mob. Commun. (2018)
Keyphrases
  • back end
  • mobile commerce
  • mobile technologies
  • mobile learning
  • machine learning
  • low cost