Antecedents of Virtual Community Satisfaction and Loyalty: An Empirical Test of Competing Theories.

Published in: Cyberpsychology Behav. Soc. Netw. (2008)

Keyphrases

virtual communities
service quality
customer satisfaction
social networks
service providers
online communities
trust and reputation systems
social support
competitive advantage
user satisfaction
information sharing
online shopping
online game
positive effects
community members
business processes
virtual world