Predicting and explaining patronage behavior toward web and traditional stores using neural networks: a comparative analysis with logistic regression.
Wei-yu Kevin ChiangDongsong ZhangLina ZhouPublished in: Decis. Support Syst. (2006)
Keyphrases
- logistic regression
- neural network
- decision trees
- support vector
- predictive power
- credit scoring
- classification and regression trees
- pattern recognition
- odds ratio
- logistic regression models
- naive bayes
- linear support vector machines
- chi square
- random forests
- loss function
- artificial neural network models
- generalized linear models
- classification trees
- breast cancer
- web documents
- linear model
- neural network model
- logistic model
- chi square test
- artificial neural networks
- class membership probabilities