CRM in social media: Predicting increases in Facebook usage frequency.
Michel BallingsDirk Van den PoelPublished in: Eur. J. Oper. Res. (2015)
Keyphrases
- social media
- social media platforms
- social networks
- social networking
- social media data
- customer relationship management
- big data
- online social networks
- social interaction
- user generated content
- online communities
- social networking sites
- data mining applications
- neural network
- social relationships
- social web
- public opinion
- data mining
- low frequency
- social behavior
- data analysis
- social context
- blog posts
- social activities
- decision making
- frequency distribution