MOBIUS: Towards the Next Generation of Query-Ad Matching in Baidu's Sponsored Search.
Miao FanJiacheng GuoShuai ZhuShuo MiaoMingming SunPing LiPublished in: KDD (2019)
Keyphrases
- sponsored search
- click prediction
- search engine
- user clicks
- commercial search engines
- online advertising
- user queries
- web search
- click through rate
- search queries
- data structure
- click models
- query processing
- user experience
- keyword search
- query expansion
- relevance feedback
- sponsored search auctions
- keywords
- search logs
- query formulation
- search behavior
- retrieval systems
- data sources
- display advertising
- information retrieval
- contextual advertising
- query terms
- search advertising
- user interaction