Customer Profiling, Segmentation, and Sales Prediction using AI in Direct Marketing.
Mahmoud SalahEldin KasemMohamed HamadaIslam Taj-EddinPublished in: CoRR (2023)
Keyphrases
- direct marketing
- marketing strategies
- data mining
- data mining applications
- database marketing
- artificial intelligence
- database technology
- customer behavior
- customer relationship management
- customer service
- data processing
- machine learning
- customer satisfaction
- potential customers
- case based reasoning
- electronic commerce
- data model
- relational databases
- expert systems
- exploratory data analysis
- preprocessing
- decision trees
- database