Bridge the gap: enhancing collaboration for real-time social media marketing.
Manisha ThoratNidhy HaridasVarun KakkarRoshan AlexanderPublished in: IndiaHCI (2015)
Keyphrases
- social media
- real time
- crisis management
- social media streams
- information sharing
- social networking
- decision making
- social networks
- user participation
- low cost
- user generated content
- case study
- knowledge sharing
- public opinion
- collaborative problem solving
- social context
- social networking sites
- collective intelligence
- collaborative learning
- vision system
- website
- neural network