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What Do You Need to Know? A Systematic Review and Research Agenda on Neuromarketing Discipline.
Prakash Singh
Ibrahim Alhassan
Lama Khoshaim
Published in:
J. Theor. Appl. Electron. Commer. Res. (2023)
Keyphrases
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systematic review
empirical studies
information systems
multimedia
computer science
software engineering
natural language
text mining
computational intelligence
dynamic environments