Investigating consumer attitude and intention toward free trials of technology-based services.
Dong-Hong ZhuYa-Ping ChangPublished in: Comput. Hum. Behav. (2014)
Keyphrases
- information society
- key technologies
- behavioral intention
- case study
- internet enabled
- networking technologies
- mobile services
- service oriented
- web technologies
- web services
- enabling technologies
- service platform
- attitudes toward
- communication technologies
- search computing
- lifecycle management
- information goods
- service providers
- technology acceptance model
- value added services
- rapid development
- information services
- open standards
- web enabled
- empirically tested
- network infrastructure
- electronic marketplaces
- wireless networks
- service delivery
- cost effective
- e government
- service quality