Understanding social media marketing: a case study on topics, categories and sentiment on a Facebook brand page.
Irena Pletikosa CvijikjFlorian MichahellesPublished in: MindTrek (2011)
Keyphrases
- social media
- social media platforms
- real world events
- social media data
- public opinion
- user comments
- social media streams
- wikipedia pages
- online consumer
- emerging topics
- social media sites
- brand image
- online social media
- hot topics
- website
- social networks
- social networking
- keywords
- online social networks
- blog posts
- social media content
- sentiment analysis
- social web
- information retrieval
- case study
- big data
- sentiment classification
- news items
- user generated content
- social networking sites
- web pages
- online communities
- core concepts
- social activities
- social graph
- topic models
- topic specific
- social relationships