Determinants of the Intention to Adopt Mobile Augmented Reality Apps in Shopping Malls among University Students.
Vaggelis SaprikisGiorgos AvlogiarisAndroniki KatarachiaPublished in: J. Theor. Appl. Electron. Commer. Res. (2020)
Keyphrases
- university students
- shopping malls
- mobile augmented reality
- augmented reality
- mobile learning
- shopping mall
- mobile devices
- learning outcomes
- mashup
- context aware
- mobile applications
- perceived usefulness
- digital content
- mobile computing devices
- learning experience
- service quality
- global positioning system
- third party
- human computer interaction
- mobile phone
- rapid development
- database
- virtual reality
- learning styles
- technology acceptance model
- lightweight
- digital libraries
- databases