Fairness-Aware Competitive Bidding Influence Maximization in Social Networks.
Congcong ZhangJingya ZhouJin WangJianxi FanYingdan ShiPublished in: IEEE Trans. Comput. Soc. Syst. (2024)
Keyphrases
- influence maximization
- social networks
- viral marketing
- greedy algorithm
- information propagation
- diffusion model
- online social networks
- influence propagation
- diffusion models
- social network analysis
- social networking
- resource allocation
- community detection
- social interaction
- seed set
- combinatorial auctions
- information diffusion
- social media
- complex networks
- social network data
- social networking sites
- bidding strategies
- social relationships
- social influence
- link prediction
- computational complexity