Context Sensitive Digital Marketing - A Conceptual Framework Based on the Service Dominant Logic Approach.
Konrad ZerrRudolf AlbertAnja ForsterPublished in: HCI (24) (2017)
Keyphrases
- context sensitive
- conceptual framework
- sharing platform
- telecommunications industry
- theoretical framework
- natural language
- language model
- multiple task learning
- spelling correction
- data mining
- marketing strategies
- conceptual model
- agent negotiation
- database
- text mining
- data warehouse
- knowledge discovery
- low level
- high level
- multiword
- context free
- information retrieval
- databases