Business Intelligence from User Generated Content: Online Opinion Formation in Purchasing Decisions in High-Tech Markets.
Karan SetiyaJolien UbachtScott W. CunninghamSertaç OruçPublished in: I3E (2016)
Keyphrases
- business intelligence
- high tech
- user generated content
- decision making
- online forums
- social media
- data warehousing
- social networking sites
- data warehouse
- business information
- business intelligence systems
- decision support
- product reviews
- small and medium sized
- business decisions
- end users
- social media sites
- data analysis
- knowledge management
- case study
- strategic decisions
- decision makers
- big data
- data mining
- sql server
- activity monitoring
- microsoft office
- predictive modeling
- database
- electronic commerce
- microsoft sql server
- business analytics
- knowledge discovery
- content management
- competitive advantage
- decision support system
- case based reasoning
- recommender systems
- data sets