On Revenue Maximization in Second-Price Ad Auctions.
Yossi AzarBenjamin E. BirnbaumAnna R. KarlinC. Thach NguyenPublished in: ESA (2009)
Keyphrases
- budget constraints
- sponsored search
- display advertising
- contextual advertising
- sponsored search auctions
- multi unit
- search engine
- sealed bid auctions
- online advertising
- click prediction
- auction mechanisms
- resource allocation
- advertising campaigns
- click through rate
- short text
- keyword extraction
- search behavior
- keywords
- np hard
- data sets
- user experience
- web search
- information retrieval