Mobile Information Services Marketing to Serve the BOP Market.
Shahriar AkterFumiyo N. KondoPublished in: APSCC (2007)
Keyphrases
- information services
- mobile payment
- mobile services
- mobile advertising
- decision making
- short and long term
- market competition
- small and medium sized
- telecommunications industry
- mobile devices
- mobile phone
- business models
- data mining
- customer retention
- consumer behavior
- small businesses
- information management
- mobile learning
- information delivery
- customer base
- personalized information
- information resources
- knowledge management
- credit card
- context aware
- mobile applications
- search engine