Drivers and inhibitors to E-Commerce adoption: Exploring the rationality of consumer behavior in the electronic marketplace.
Bill AnckarPublished in: ECIS (2003)
Keyphrases
- consumer behavior
- electronic marketplaces
- online consumer
- perceived usefulness
- electronic commerce
- software agents
- online shopping
- information systems
- marketing strategies
- electronic markets
- factors affecting
- key factors
- factors that affect
- information technology
- multi agent
- purchasing behavior
- user satisfaction
- social media
- artificial intelligence
- customer satisfaction
- service quality
- website