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Multiplicative Bidding in Online Advertising.
MohammadHossein Bateni
Jon Feldman
Vahab S. Mirrokni
Sam Chiu-wai Wong
Published in:
CoRR (2014)
Keyphrases
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online advertising
user behavior
online auctions
behavioral targeting
user experience
bidding strategies
combinatorial auctions
long tail
display advertising
advertising campaigns
sponsored search
contextual advertising
search advertising
electronic marketplaces
internet advertising
e learning
user preferences