Are Physicians "Easy Marks"? Quantifying the Effects of Detailing and Sampling on New Prescriptions.

Natalie Mizik Robert Jacobson

Published in: Manag. Sci. (2004)

Keyphrases

data sets
decision support system
decision support
database
data mining
artificial intelligence
decision making
website
data analysis
sample size
human experts
parameter space
random sampling
medical data
computer based instruction