Marketing implications of traditional and ICT-mediated leisure activities.
Steffen Frank ZornRichard Yee LeeJamie MurphyPublished in: Behav. Inf. Technol. (2012)
Keyphrases
- information and communication technologies
- information and communications technology
- data mining
- activity recognition
- website
- case study
- information communication technology
- skill levels
- decision making
- learning scenarios
- social media
- human activities
- south africa
- predictive modeling
- collaborative inquiry
- long term
- information technology