Optimizing Performance-Based Internet Advertisement Campaigns.

Radha V. Mookerjee Subodha Kumar Vijay S. Mookerjee

Published in: Oper. Res. (2017)

Keyphrases

internet users
display advertising
data sets
world wide
online advertising
world wide web
database
real time
real world
information technology
email
social media
web technologies
internet advertising
advertising campaigns
mobile advertising