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Determinants of the Effective Use of UGC (User-Generated Content) on Hotel Room Bookings by Portuguese Travellers.

Susana BernardinoJ. Freitas SantosJosé Cadima RibeiroAndré Freitas
Published in: Int. J. Online Mark. (2020)
Keyphrases
  • user communities
  • user generated content
  • social media
  • user generated
  • recommender systems
  • user comments
  • online forums
  • social interaction
  • social networking sites