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Determinants of the Effective Use of UGC (User-Generated Content) on Hotel Room Bookings by Portuguese Travellers.
Susana Bernardino
J. Freitas Santos
José Cadima Ribeiro
André Freitas
Published in:
Int. J. Online Mark. (2020)
Keyphrases
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user communities
user generated content
social media
user generated
recommender systems
user comments
online forums
social interaction
social networking sites