The Functionality of Websites as Export Marketing Channels for Small and Medium Enterprises.
Kenneth Albert SabanStephen E. RauPublished in: Electron. Mark. (2005)
Keyphrases
- small and medium enterprises
- website
- potential customers
- supply chain
- search engine marketing
- multi channel
- electronic commerce
- long term
- web pages
- internet marketing
- communication channels
- online marketing
- data mining
- databases
- marketing strategies
- secondary data
- decision making
- international trade
- customer relationship management
- consumer behavior
- internet users
- web content
- database marketing
- customer behavior
- data mining technology
- social networking websites