An Early-Warning System to Support Activities in the Management of Customer Equity and How to Obtain the Most from Spatial Customer Equity Potentials.
Klaus ThielDaniel ProbstPublished in: GfKl (2007)
Keyphrases
- customer relationship management
- customer support
- customer service
- electronic commerce
- knowledge management
- decision support
- marketing strategies
- management system
- customer satisfaction
- information management
- decision making
- stock market
- high order
- customer behavior
- information systems
- spatial data
- data processing
- higher order
- database systems
- case study
- spatial information
- learning scenarios
- spatio temporal
- association rules
- mission critical
- commercial banks
- service management
- educational activities