Consumer Responses to SMS Advertising: Antecedents and Consequences.
Dimitris DrossosGeorge M. GiaglisPavlos A. VlachosEfpraxia D. ZamaniGeorge LekakosPublished in: Int. J. Electron. Commer. (2013)
Keyphrases
- consumer behavior
- internet advertising
- search advertising
- mobile phone
- online advertising
- technology acceptance
- shopping behavior
- messaging service
- electronic word of mouth
- electronic commerce
- negative consequences
- online shopping
- mobile advertising
- marketing strategies
- data mining
- social media
- case study
- search engine
- learning algorithm
- genetic algorithm