How Web Search and Social Media Affect Google AdSense Performance.
Ehi E. AimiuwuSanjay BapnaAshraf AhmedPublished in: AMCIS (2012)
Keyphrases
- social media
- web search
- internet marketing
- search engine
- web pages
- web search engines
- website
- social networks
- search engine optimization
- online marketing
- web information retrieval
- user generated content
- major search engines
- social networking
- search result
- search queries
- social media data
- information retrieval
- personalized web search
- big data
- blog posts
- information diffusion
- personalized search
- online social networks
- anchor text
- search engine marketing
- enterprise search
- query expansion
- data mining
- query logs