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Understanding Twitter as an e-WOM.

Umesh Hodeghatta Rao XavierSangeeta Sahney
Published in: J. Syst. Inf. Technol. (2016)
Keyphrases
  • social networking sites
  • consumer behavior
  • information sources
  • social networking
  • social networks
  • social media
  • online social networks
  • website
  • product reviews
  • information retrieval
  • web services
  • user behavior