Creating and validating predictive personas for target marketing.
Pei-Fang HsuYu-Han LuShih-Chu ChenPei-Yi (Patricia) KuoPublished in: Int. J. Hum. Comput. Stud. (2024)
Keyphrases
- predictive modeling
- data mining
- website
- social media
- target object
- long term
- real time
- multi target
- target tracking
- moving target
- database systems
- decision making
- databases
- database
- case study
- information systems
- infrared
- artificial intelligence
- neural network
- target detection
- customer relationship management
- data sets
- marketing strategies
- consumer behavior
- potential customers