Consumer Behavior in the Mobile Environment: An Exploratory Study of M-Commerce and Social Media.
Jean-Eric PeletPanagiota PapadopoulouPublished in: Int. J. Technol. Hum. Interact. (2014)
Keyphrases
- mobile environments
- consumer behavior
- social media
- mobile users
- online consumer
- mobile devices
- mobile computing
- online shopping
- context aware
- mobile phone
- mobile applications
- social networks
- mobile networks
- marketing strategies
- base station
- computing environments
- mobile agents
- location based services
- information sources
- purchasing behavior
- social networking
- databases
- personalized recommendation
- customer satisfaction
- learning environment