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Applying fuzzy balanced scorecard for evaluating the CRM performance.
Mohammad Ali Shafia
Mohammad Mahdavi Mazdeh
Mahboobeh Vahedi
Mehrdokht Pournader
Published in:
Ind. Manag. Data Syst. (2011)
Keyphrases
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fuzzy sets
membership functions
fuzzy logic
fuzzy systems
soft computing
customer relationship management
fuzzy rules
fuzzy controller
fuzzy classification
artificial intelligence
social networks
fuzzy clustering
fuzzy neural