Too Unfair to Redeem? The Role of Fairness and Pleasure in Social Coupon Redemption.

Cheng Luo Ya Zhou

Published in: ICIS (2018)

Keyphrases

everyday lives
social interaction
authoring tool
social structures
socio cultural
social networks
social media
user generated
social roles
learning environment
learning community
socio cognitive
social cognition
social behavior
social relationships
social networking
website
information systems