User Contribution in Online Communities - the Influence of Advertising on the Effectiveness of Social Normative feedback.
Kay NoyenFelix WortmannPublished in: PACIS (2014)
Keyphrases
- online communities
- social influence
- social communities
- social networks
- social activities
- social networking services
- social media
- information diffusion
- feedback mechanisms
- user feedback
- content analysis
- viral marketing
- user satisfaction
- relevance feedback
- user preferences
- social relationships
- virtual communities
- online social
- online social networks
- online learning communities
- user interface
- negative feedback
- online advertising
- targeted advertising
- conducted a user study
- visual feedback
- social web
- social networking
- social interaction
- implicit relevance feedback
- personality traits
- video data
- internet advertising
- collaborative filtering
- learning environment