What Attracts Followers?: Exploring Factors Contributing to Brand Twitter Follower Counts.
Yu-Qian ZhuBo HsiaoPublished in: J. Organ. End User Comput. (2021)
Keyphrases
- social media
- social networks
- social media streams
- twitter users
- online social networks
- factors that influence
- real time
- brand image
- factors affecting
- factors that affect
- machine learning
- social media platforms
- social networking
- social web
- key factors
- micro blogging
- social media data
- factors influencing
- social networking sites
- emerging topics
- empirical data
- polarity classification