Login / Signup
Quantifying the indirect effects of a marketing contact.
Dingxi Qiu
Edward C. Malthouse
Published in:
Expert Syst. Appl. (2009)
Keyphrases
</>
indirect effects
event calculus
situation calculus
reasoning about actions
social media
data mining
concurrent actions
website
databases
deductive databases
customer relationship management
marketing strategies
logic programs
logic programming