A noisy-channel approach to contextual advertising.

Vanessa Murdock Massimiliano Ciaramita Vassilis Plachouras

Published in: AdKDD@KDD (2007)

Keyphrases

noisy channel
contextual advertising
online advertising
short text
keyword extraction
error correction
keywords
discriminative training
website
display advertising
error control
web pages
text summarization
sponsored search
spelling correction
context sensitive
text retrieval
hidden markov models