Brand Spillover as a Marketing Strategy.
Xiaole WuFuqiang ZhangYu ZhouPublished in: Manag. Sci. (2022)
Keyphrases
- marketing strategies
- direct marketing
- customer satisfaction
- life cycle
- customer relationship management
- support systems
- commercial banks
- database marketing
- market segments
- online marketing
- decision support system
- search engine optimization
- competitive advantage
- artificial intelligence
- search engine marketing
- electronic commerce
- decision support
- decision making
- data mining
- databases