Marketing strategy selection of referral reward under social network: RRWS, RRMS, or dual strategy?

Mei Gao Meng Zhao Jinlei Qin

Published in: Int. Trans. Oper. Res. (2022)

Keyphrases

marketing strategies
social networks
direct marketing
social network analysis
support systems
customer satisfaction
real world
reinforcement learning
customer relationship management
databases
machine learning
long run
database marketing