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Dynamics and implications on a cooperative advertising model in the supply chain.
Zhanbing Guo
Junhai Ma
Published in:
Commun. Nonlinear Sci. Numer. Simul. (2018)
Keyphrases
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supply chain
cooperative
supply chain management
customer demand
economic order quantity
multi agent
stochastic model
pricing model
reinforcement learning
cost function
cost savings
market demand
uncertain demand
stackelberg game
revenue sharing