Research on marketing management system based on independent ERP and business BI using fuzzy TOPSIS.
Zou TaoBai Si JunRong Xi BaiPublished in: J. Intell. Fuzzy Syst. (2021)
Keyphrases
- management system
- business intelligence
- enterprise resource planning
- decision making
- data mining
- customer relationship management
- telecommunications industry
- information systems
- fuzzy topsis
- sql server
- consumer behavior
- multi criteria decision making
- group decision making
- management information systems
- business processes
- business intelligence tools
- decision support system
- internet marketing
- business process
- fuzzy multi criteria decision making
- multi dimensional
- knowledge management
- marketing campaigns
- expert systems
- competitive advantage
- neural network
- data mining technology
- decision makers
- fuzzy logic
- computational complexity