Engaging audiences on social media: Identifying relationships between message factors and user engagement on the American Cancer Society's Facebook page.
Jatin SrivastavaJeremy SaksAmanda J. WeedAaron AtkinsPublished in: Telematics Informatics (2018)
Keyphrases
- social media
- user engagement
- social networking
- user generated content
- social media platforms
- social relationships
- social networks
- social networking websites
- user experience
- website
- united states
- social media data
- online social networks
- web pages
- big data
- artificial intelligence
- social interaction
- breast cancer
- factors affecting
- social networking sites
- information systems
- social media sites
- link structure
- early detection
- feature selection
- gene selection
- databases
- information diffusion
- online communities
- user satisfaction
- keywords