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Consumer's risk perception on the Belt and Road countries: evidence from the cross-border e-commerce.
Jianping Li
Yinhong Yao
Yuanjie Xu
Jingyu Li
Lu Wei
Xiaoqian Zhu
Published in:
Electron. Commer. Res. (2019)
Keyphrases
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cross border
electronic commerce
government services
consumer behavior
perceived risk
road network
product information
risk management
online stores
purchase intention
online shopping
customer preferences
decision making
public administration
electronic marketplaces
data collection