Predicting Customer Behavior using Naive Bayes and Maximum Entrop.
Arne MauserIlja BezrukovThomas DeselaersDaniel KeysersPublished in: Informatiktage (2005)
Keyphrases
- naive bayes
- customer behavior
- decision trees
- classification accuracy
- logistic regression
- text classification
- behavior patterns
- naive bayes classifier
- historical data
- training data
- text categorization
- bayesian networks
- customer service
- averaged one dependence estimators
- cost sensitive
- bayesian classifier
- augmented naive bayes
- feature selection
- log files
- bayesian network classifiers
- transactional data
- conditional independence assumption
- learning algorithm
- data sets
- web logs
- feature extraction
- low variance