Towards customer-induced service orchestration - requirements for the next step of customer orientation.
Rainer AltJan Fabian EhmkeReinhold HauxTino HenkeDirk Christian MattfeldAndreas OberweisBarbara PaechAlfred WinterPublished in: Electron. Mark. (2019)
Keyphrases
- service requirements
- customer service
- customer requirements
- customer satisfaction
- call center
- electronic commerce
- web services
- service quality
- service times
- point of sale
- data mining
- customer knowledge
- queue length
- customer relationship management
- service level
- customer support
- retail banking
- product information
- customer behavior
- service systems
- customer data
- potential customers
- business processes
- e learning
- purchase behavior
- neural network