A Theoretical Model of Incorporating Gamification Design into On-line Marketing.

Hsiu Ching Laura Hsieh Chiao Yu Hwang

Published in: HCI (24) (2017)

Keyphrases

theoretical analysis
computational model
mathematical model
probabilistic model
layout design
management system
case study
conceptual model
simulation model
conceptual framework
user interface
bayesian networks
high level
theoretical framework
website
formal model
engineering design
data sets