Finding critical criteria of evaluating electronic service quality of Internet banking using fuzzy multiple-criteria decision making.
Yi-Chung HuPen-Che LiaoPublished in: Appl. Soft Comput. (2011)
Keyphrases
- multiple criteria decision making
- service quality
- customer satisfaction
- internet banking
- multi criteria
- multi criteria decision making
- goal programming
- online banking
- intuitionistic fuzzy
- data envelopment analysis
- multiple criteria
- service providers
- decision makers
- user satisfaction
- choquet integral
- electronic commerce
- fuzzy numbers
- group decision making
- fuzzy set theory
- fuzzy logic
- fuzzy measures
- hong kong
- multi attribute
- decision making
- information systems
- mathematical programming
- quality of service
- analytic hierarchy process
- intuitionistic fuzzy sets
- multi objective
- objective function