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Capturing Conversion Rate Fluctuation during Sales Promotions: A Novel Historical Data Reuse Approach.

Zhangming ChanYu ZhangShuguang HanYong BaiXiang-Rong ShengSiyuan LouJiacen HuBaolin LiuYuning JiangJian XuBo Zheng
Published in: KDD (2023)
Keyphrases
  • historical data
  • customer behavior
  • data mining techniques
  • predictive model
  • stream data
  • stock price
  • demand forecasting
  • artificial neural networks
  • learning objects
  • stock market
  • transactional data